HKMMDA   x

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MADNESS

MATE

booth @
no. 1C-E15&16

9-11 SEPT 2022
10am - 6pm

1/7

Installation

GALLENS

5000

The fashion industry is one of the biggest causes of water pollution as well as water wastage. Generally, it takes more than 5,000 gallons of water to manufacture a T-shirt and a pair of jeans. What if we use water wastage to plant our trees? What if we use such an amount of water to feed our planet? 

This installation "5000 gallons" means to raise the issue of water wastage in the fashion industry and remind everyone of the importance of promoting fashion sustainability. The work generate over 5000 molecules of water droplets and created an interactive ocean. When audience enter the immersive room, the sensor will track their human body and interact with them visually and data reactively.

How many T-shirts and jeans do you have? It's time to buy wise, help the earth.

AR x FASHION

Fashion

Tryon

Try it with Snapchat !

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