The Hong Kong Academy of Multimedia Design (AMMD) is operated by Hong Kong Multimedia Design Association, NGO that grouping the industry and moving forward the creative art-tech power of Hong Kong. Technologies and creative tools are rapidly revolved, as a new generative artist or designers has to upgrade themselves to learn and create more interest pieces to give back to the society by nurturing the next generation. AMMD is the education institution to promote CREATIVITY & INNOVATION, delivering valuable experience to future young talents.